All about
Beauty Shinkyu

“Shinkyu” is the Japanese practice of acupuncture and moxibustion and “Beauty Shinkyu” is the practice of applying Shinkyu for beauty purpose.

The world leader of this field, Takeshi Kitgawa analyzes all about Beauty Shinkyu.

Presented by:

Holistic Health Beauty Association

References such as

  • Customers and specialists who want to know more about Japanese Shinkyu

  • Customers and specialists who wish to understand how Beauty Shinkyu works

  • Customers who want to receive highly effective Beauty Shinkyu

  • Customers and specialists who wish to see the difference between Beauty Shinkyu and the aesthetic treatment

  • The expert acupuncturists who want to introduce Beauty Shinkyu

  • Customers and specialists who wish to understand how Beauty Shinkyu works

Takeshi Kitagawa’s profile

Japanese licensed Acupuncturist
General corporate Holistic Health Beauty Shinkyu Association Chairman
Chiva-som International Health Resort (Thailand) Guest consultant
YOJO SPA owner

Kitagawa has Advocated Beauty Shinkyu in the fields of acupuncture both in Japan and abroad. He invented a new insertion technique of " 2 fingers insertion method “ (Nishi-Suishin Method) that overturns the common sense of previous methods of insertion, and for the facial approach, He had also named that " Yougan-Shinpo-method" to create a new method for Beauty Shinkyu. Kitagawa is the world leader who has mastered in Beauty Shinkyu. Moreover, he established the concept. He has raised about 600 professionals in Japan and overseas also has customers all over the world.

While engaging with the "Yojo Spa" with the clinical practice at Tokyo Minato-ku area, he regularly conducts Japanese Shinkyu treatment as a guest consultant at "Chva-Som International Health Resort" in Thailand to introduce Beauty Shinkyu.

Since 2014, Kitagawa has inaugurated vice principal at the Hamamatsu Medical-Care College which is an acupuncturist training facility. At the same time, "Holistic Health Beauty Shinkyu Course" is being offered at the same school.

As a pioneer, Kitagawa is active in a wide range of fields from oriental medicine, acupuncture, and moxibustion, beauty, spa education, writing, translation, and research.

Chapter1, What is Shinkyu?

Before explaining about Beauty Shinkyu, as a premise, I would like to start with an introduction of Japanese Shinkyu and to overview the history. Both acupuncture and moxibustion originate in ancient China to treat specific symptoms and diseases, also the acupuncture and the moxibustion are well known as a traditional treatment in Japan. Usually, they are called “Hari” (acupuncture), “Kyu” (moxibustion), but originally, they are called “Harijutsu,” and “Kyujutsu.” (Jutsu means Technique in Japanese) Acupuncture and moxibustion are different treatments but generally, they are called “Shinkyu,” and have been practiced as a single method by practitioners in Japan, China, and Eastern Asian countries because acupuncture and moxibustion have so many things in common in history, theory, techniques. For example, they have developed in ancient China, both stimulate the body from the body surface, also mainly using special treatment spots called “Acupoint”. On the other hand, the moxibustion or moxa is not as popular as acupuncture in the West because that moxa is least recognized and only acupuncture had spread in many countries.

About traditional Japanese therapy including Shinkyu, they are different from Western medicine though method and cogitation. In general, Western medicine is convenient, but when a specific disease develops, treatment is done by a way such as the administration of a chemical substance or surgical operation. On the other hand, the most important feature of Japanese traditional therapy including Shinkyu is that the focus of "natural therapy" to treat various diseases and symptoms without using drugs (chemical drugs) or take drastic measures. Moreover, Shinkyu states the value "prevention" rather than "treatment."

The reason why Shinkyu can treat without relying on medicine or drastic measures because it is the effectiveness of natural biological reaction caused by the treatment. Also, the natural self-healing ability is leading the human body active. At the same time, Shinkyu is mean to guide the damaged emotions and authority to conduct to a healthy condition by using the natural healing power of the human body. Administration of chemical substances and surgical operations have “side effects,” “Medical malpractice” and other risks.” exist. Moreover, an increasing medical expense has also become a big issue recently. On the other hand, one of the big advantages of Shinkyu is that there are almost no "side effects" or "risks," and no high expenses are required.

Such traditional therapy has advantages(specialty), and disadvantages (Limitation) does not mean that you can treat all the symptoms and diseases that can be handled by Shinkyu. However, modern medicine also has specialty and limitations. Shinkyu which does have side effects are beginning to be re-recognized as preventive medicine as well as new benefits. Furthermore, Shinkyu is an alternative medicine called CAM (CAM: complementary and alternative medicine) that is gaining importance globally.

Chapter 2, Definition and concept of Shinkyu

Acupuncture (Harijutsu) definition

Acupuncture (Harijutsu) is defining as below in "Acupuncture and Moxibustion Theory" by Japan College Association of Oriental Medicine which is used as a textbook at a college of the acupuncture and moxibustion in Japan.

Definition of acupuncture (Harijutsu)
Japan College Association of Oriental Medicine

Acupuncture is a method of the technical use of needles in which a particular part of the body surface is contacted or punctured with needles with insertion. Also, a specific mechanical stimulus is given to the living body. Therefore, utilizing the effective biological reaction caused by the stimulation to adjust the modulation of biological function. Acupuncture has widely applied in the prevention of disease and health treatment.

The most important feature of the acupuncture method is that a particular method of using only "needle" to treat the body with insertion technique to "invade" the needles into the body from the body surface. There are various methods such as "Physical Therapy," "Anma," "Massage," "Shiatsu," but these treatments are using "hands" to give pressure on the body surface, it cannot directly stimulate the deep part of the body. On the other hand, acupuncture is easily approaching from the body surface to the inner body to stimulates the deep side of the body. Acupuncture treatment, using "needle" to give the stimulation in the body from the body surface so that it can act directly on the deep part of the body. The method of acupuncture that invades into the body without cutting the body is what is called "Success of Departure," and even if you look all over the world, as you can see it is a unique treatment method.

Moxibustion definition

Moxibustion is defining as below in "Acupuncture and Moxibustion Theory" by Japan College Association of Oriental Medicine which is used as a textbook at a college of the acupuncture and moxibustion in Japan.

Definition of moxibustion (Kyujutsu)
Japan College Association of Oriental Medicine

Moxibustion (Kyujutsu) is the one that burns moxa and stimulates the surface of the body by using alternative substances. Moxibustion stimulates certain parts and modifies the modulation of a daily function using active biological reactions caused by it. Moxibustion is the prevention of insurance and diseases, and the therapy widely applied to a body treatment.

The features of moxibustion are that it uses burning moxa (or substitute materials) by practical action. Therefore, the "processed product of Moxa" (or the processed product of a similar substance Moxa) intended to use for the medical practice of moxibustion. Moxibustion originated in ancient China as well as acupuncture. Also, coming to Japan, the treatment of moxibustion became more popular in Japan than in China.

The characteristic of moxibustion method is to give a thermal stimulation to human skin and tissue by burning "moxa". Treatment using thermal stimulation exists around the world besides moxibustion, but there is no other method of moxibustion using plants like "moxa." It calls that it is a unique treatment method moxibustion practice action has even more features. That "moxa" uses for the practice of moxibustion. "moxa" is made of "Hair Mushroom" and "Glandular Hair" which are attached to the back side of Mugwort's leaves. The predecessors of China would have known that the plant part of the Mugwort would have a therapeutic effect and thermal stimulation on human skin and tissue by experience.

Message movie

Please watch the movie of Beauty Shinkyu workshop held in Portland, Oregon in 2015
Created by Hamamatsu Medical-Care College

Chapter 3, Shinkyu from Japan to the world

I have been asked to work from overseas since around 2010. The contents of work are technical guidance on Shinkyu treatment and beauty Shinkyu. Moreover, I have worked Shinkyu treatment for clients and beauty Shinkyu treatment practices at the same time. The most significant event was, I was invited as a guest therapist from the "Chiva-Som International Health Resort" in Thailand.

Chiva-Som was developed by investing a cost of US $ 26 million through the partnership with Thai business investors and is now the best and the most famous in Asia. For example, according to the UK 's “Conde Nast Traveler magazine,” it was chosen as the world's top 3 with many readers' votes for ten years. Moreover, in 2006, in the reader 's vote of the "Travel Leisure Magazine" of the United States, the "World Best Destination Spa" has been chosen. In the resort, the feature is the guests of wealthy people visiting from all over the world are mainly staying, also, various treatments and programs are offered for the promotion of health and beauty. The most highly specialists of health and beauty are invited as guest consultant from all over the world. Furthermore, more than 200 types of treatment and programs are offered.

I was invited as a guest consultant in 2010, and since then I have stayed at Chiva-Som several times a year for two weeks and have offered Japanese Shinkyu treatment and Beauty Shinkyu for a limited time. A health resort like Chiva-Som is a "health and beauty promotion facility." The reason I was invited was that I am specified treatment on beauty fields such as Beauty Shinkyu. In Chiva-Som, celebrities such as King and Queen of the countries, world entrepreneurs and presidents, and celebrities such as Hollywood stars and athletes usually are staying. All the guests are seeking "top-notch" service from us. Besides, in my case as a therapist, I have a short period that I can provide to the patients; moreover, the treatment time is short.

The critical point to give patience satisfaction in a short period are "Never lose the battle" and "keep the tension." I worked at Chiva-Som and, as a result, it was an opportunity to learn that Japanese Shinkyu is terrific. In modern society, It can be said that people around the world are under stress. Besides, people with neck pain, stiff shoulder stiffness, tension headache, eyestrain and insomnia caused by overwork due to the spread of electronic devices such as computers and smartphones are rapidly increasing. There is no special treatment for western medicine for these symptoms. Chiva-Som's guests are already undergoing various therapies because they are basically healthy-oriented wealthy people. So many guests have ever had Shinkyu. Among them, I have been watching many guests who have received the impression of Japanese Shinkyu at Chivasom and have entirely recovered from their illness.

I have caused many miracles and have repaired the president of a large corporation appealing who claims that “I cannot play golf with frozen shoulders” with two-time treatments. Another lady who is suffering from ankle pain for many years, she visited a doctor in London, New York, and Paris hospital to seek a method of treatment but who would not get better, I miraculously cured her ankle with one-time treatment. As I experienced this kind of experience repeatedly, my reputation for acupuncture within Chiva-Som increased and became famous. Ten years have passed since I was invited to Chiva-Som, but Shinkyu treatment and Beauty Shinkyu from Japan have attracted many people. Furthermore, Japanese Shinkyu has received high attention and became a popular service. Because of the reason, currently, a Japanese acupuncturist is working full-time at Chiva-Som.

What I realized while working at Chiva-Som is the possibility of Japanese Shinkyu. In Chiva-Som, you can cure a particular disease by the world's top leaders without flying around the world. I am convinced that Japanese Shinkyu and Shikyu technique would pass through to the world by having great success with the world's most famous health resort. Besides, Shinkyu and Beauty Shinkyu are useful in "treatment" and "beauty," and I learned that Japanese Shikyu could demonstrate the most significant power and success.


Chapter 4, Features and advantages of Shinkyu

I would like to mention my opinion to deepen comprehension of Japanese Shinkyu and its characteristics and values I gained through my work experience and reputation in foreign countries. The content is an opinion based on my own experience. I will be pleased if you point out anything if there is a shortage or error. My opinion about the characteristics and the values of Japanese Shinkuyu for foreign countries are as bellow.

#Delicate and attentive

#Reliability of the Japanese brand

#Thin needle



Delicate and attentive

The evaluation by customers of Japanese Shinkyu in foreign countries is "delicate," "attentive." In Shinkyu practice, carefulness and delicacy are very important for inserting a needle in the human body and using fire for moxibustion. Beauty Shinkyu often inserts needles against the face, so proper and delicate techniques are required. Currently, experts who wish to acquire Japanese Shinkyu techniques are increasing all over the world because Japanese Shinkyu is delicate and attentive.

Reliability of the Japanese brand

When staying in a foreign country for a long time, I realized that Just seeing products of “made in Japan “make my feel reliable. It is not patriotism, Japanese products and services around the world are recognized as "top notch." Japanese products are spreading to the world as a reliable brand. There are no such cases other than Japan. Based on the achievements and reliability of the Japanese brand, and over the years with experience in Chiva-Som, the attention and values of Japanese Shinkyu are getting more attention and raising its values.

Thin needle

When comparing Japanese Shinkyu with Chinese Shinkyu, one of the significant distinction is the “needle thickness” commonly used in the clinic. In Japan, needles with a diameter of 0.12mm to 0.26mm are generally used, whereas needles with a diameter of less than 0.30mm are not used in China. Therefore, it can be said that using a thin needle is one of the characteristics of Japanese Shinkyu. One of the reasons why thin needles are used in Japanese Shinkyu may be that Japanese needle manufacturing technology has made it possible to manufacture thin needles relatively in first terms. Moreover, another reason is considered that the Japanese pricking method called” tubing method (Kanshin method)” made t possible to prick a thin needle.


As a word expressing the impression of Japanese culture, the word “cleanliness” is often used. Among the foreigners who visited Japan, there are lots of foreigners surprised at the cleanliness of Japanese toilets. From the viewpoint of prevention of infectious diseases, the aspect of purity regarding as important in acupuncture treatment. Moreover, the guidance of the public health center in Japan for the foundation is thoroughly cleaned by strict law. As a typical example, in Shinkyu clinics, disposable needles are mainstreaming. Disposable needles symbolize the hygiene aspect of Japanese Shinkyu. Besides, it is considering that it should be clean for various equipment, towels, surgical wear, and all things because of the nature of Japanese people. For that reason, Japanese Shinkyu clinics are highly regarded as hygienic.


Many of traditional Japanese culture, religion, knowledge, technology are not invented or produced by Japanese people from scratch but came from China, and it took a long time to incorporate the characteristics of Japanese people and made a change. The Japanese have tendencies to be concerned with "quality" and "completeness." So Japanese people are good at refining things. The Japanese are active in various aspects and have the power to create the best ideas. In Shinkyu in Japan, what originated in ancient China is the source of Japanese Shinkyu.

Moreover, Japanese people have spent a long time from their origins and have created various methods and tools for acupuncture and moxibustion. The Japanese refined Chinese acupuncture and moxibustion and created Japanese Shinkyu characterized by "identity" and "sophistication." Currently, the mainstream of Shinkyu in the world is Chinese style. There are only a few experts practicing Japanese Shinkyu style now. On the other hand, it has the best superiority regarding "originality" and "sophistication" of Japanese Shinkyu and "quality." For that reason, " sophisticated “Shinkyu" of Japanese Shinkyu has been trusted worldwide and gathering credibility.

Chaper 5, Definition and idea of beauty Shinkyu

Shinkyu is intended to treat patients with specific symptoms and diseases. Shinkyu is originated in ancient China and the "treatment act" that has widely practiced until today. In recent years, however, Shinkyu began to be used for "beauty purpose," and a new form of Shinkyu called "Beauty Shinkyu" has attracted attention from experts. The definition of beauty means, it makes your appearance beautiful and to clean the face, body, and skin besides. Therefore, "Beauty Shinkyu" is the purpose for beautifying appearance, and "beauty Shinkyu" means to use Shinkyu for beauty purposes. For example, when you want to improve the patient's shoulder stiffness or back pain by Shinkyu, it is identified as "treatment."

In Japan, beauty Shinkyu spread at a rapid pace, triggered by article and books from specialized magazines I wrote from 2006 to 2008. In particular, the “Beauty Shinkyu” (BAB Japan), published in 2008 and sold 8,000 copies in Japan and became a major force. Furthermore, it was translated into Chinese (traditional) and Korean, which also affected East Asian countries. Moreover, ten years have passed, actively performing Shinkyu for beauty purposes has come to be considered as one of the distinctive features of the Japanese standard. Shinkyu for beauty purposes is spreading throughout the world, and in overseas, words such as “cosmetic acupuncture” and “Facial acupuncture” have been used overall. However, the word “cosmetic” includes the meaning of “cosmetics prduct” and the meaning of “applying the surface” and “not real,” as opposed to the essence of the Shinkyu. Also, “Facial” does not mean “beauty” in the sense of “Face.” Acupuncture is originally a means to maintain, improve and restore health. Even in the case of Shinkyu for beauty, the goal is to acquire the natural beauty of human beings based on health

Therefore, the terms “Cosmetic acupuncture” and “Facial acupuncture” cannot be said to express the essence of Shinkyu for beauty purpose. Furthermore, in Japan, China, Korea, and East Asia, “Shinkyu (acupuncture and moxibustion)” is always practiced as a single established treatment. Acupuncture is always is a word that refers only to “Shin” part of “Shinkyu.” For that reason, it is difficult to express in English that essentially correctly express Shinkyu for beauty purpose because of the Kanji itself is the means of Shinkyu. Therefore, we defined Japanese acupuncture and moxibustion for beauty purposes as “Beauty Shinkyu.” When only Shinkyu performed for Beauty purpose, it is sometimes called “beauty acupuncture” or “Facial beauty acupuncture.”

If you want to improve sagging or wrinkling on customers face in using Beauty act so that it will be identifying as "Beauty Shinkyu." For the Beauty has fields such as the facial beauty, slimming, bust-up, hip-up, legs treatment. Moreover, there are various methods of using Shinkyu, but Shinkyu and aimed at "facial beauty" mainly in beauty Shinkyu is attracting high attention in the world. Beauty Shinkyu has actively used for symptoms caused by sagging of the face, wrinkles, dark circles under the eyes, dullness, edema, skin aging, metabolic defects, poor circulation. Besides, the needles are actively used for beauty purpose, but Kyu is not used as a purpose for a “facial beauty” like needles. Besides, the needles have actively used for the beauty purpose, but Kyu is not used as a purpose for a beauty like a needle.

Shinkyu for beauty purposes have spread over the past decade with rapid scale and speed. For that reason, the field of Beauty Shinkyu is also unskilled Shinkyu field. Currently, the "definition" of Beauty Shinkyu does not exist because it is still brand new. Besides, as a definition of Beauty Shinkyu in Japan, Definition established by Holistic Health Beauty Shinkyu Association exists as below.

Definition of Beauty Shinkyu
Holistic Health Beauty Shinkyu Association

Beauty Shinkyu is Shinkyu performed for a primary purpose of beauty.

This definition points out that the difference between beauty Shinkyu and Shinkyu is "the purpose." As a result, Shinkyu treatment is aimed at "cure," and beauty Shinkyu is a Shinkyu are done for "beauty."

Also, for the sake of clarity, I will give you an example of the practice of Shinkyu. In the process of Shinkyu treatment practice, the condition of the patient's skin may be improved. This effect is the effect of treatment because the boundary line between "beauty" and "treatment" is necessary because beauty Shinkyu is regarded as "primary purpose.”

Chapter 6, Beauty Shinkyu purpose

Purpose of Beauty Shinkyu

Maintaining, promoting and restoring the natural beauty of the human body.

The purpose of Beauty Shinkyu is to acquire "natural beauty of the human body." As a factor that makes Beauty Shinkyu famous, it is a big reason that Beauty Shinkyu is closely related to "natural beauty" and "health" of the human body. For example, the word "the facial skin condition is good" is a word that evaluates the state of natural skin. At the same time, it means "the skin condition of the facial part is in good health." Also, the "natural beauty" and "health" of the human body mean the same thing.

There are various methods and specialized fields in beauty. The act of making appearance beautiful is called virtue. For example, a technique called "ornamental beauty" is a method to show great appearance by applying makeup and permanent decoration to the human body. Orthopedic surgery may also use in beauty medical field. The beauty appearance obtained by such a method is called "decoration beauty" or "Orthopedic beauty," and even if we acquire individual beauty, it is irrelevant to "health."

On the other hand, the "natural beauty" of the human body is established by health, therefore, maintaining, promoting, and restoring the natural beauty of the human body is essential for preserving, improving and restoring health. By recognizing health beauty, by practicing health maintenance by Shinkyu, it can be used for maintenance, improving and restoring the health of natural human vision. The essence of Beauty Shinkyu can keep health maintenance, improvement, recovery. At the same time, the most significant benefit of Beauty Shinkyu can be said to gain beauty and health at the same time.

Chapter 7, Beauty Shinkyu and acupuncture aesthetic

As noted, Shinkyu for the beauty purpose has spread rapidly over the past decade. At the same time, the method is diversified. In recent years, various forms of Beauty Sinkyu have been carried out. However, it is doubtful whether all these methods can be called “Beauty Shinkyu" unconditionally. For example, can you call the methods of stinging needles in your face after performing the face cleansing and facial massage which is done with the esthetic procedure? It can't be called “Beauty Shinkyu" because we are not an “aesthetician with the needle” but an acupuncturist.

Beauty Shinkyu is a field of “acupuncture and moxibustion,” and the meaning of Shinkyu is to perform practical action by “acupuncture” and “moxibustion” It cannot be logically called “Beauty Shinkyu” unless it is established as a practical act by only “acupuncture” and “moxibustion.” The remarks that break down the essence of Shinkyu recognize mistaken Beauty Shinkyu and abusing the words of Beauty Shinkyu give misunderstanding to customers. Beauty Shinkyu itself will result in losing essence as a field of Shinkyu.

Recently, there is an increasing number of beauty specialists who enter acupuncture and vocational college aiming for career enhancement, learning knowledge and skills on Sinkyu, and acquiring national qualifications of the acupuncturist. Therefore, a method combining esthetic and Shinkyu can also be recognized as a new area of beauty. I even do not intend to deny it. However, such an approach should state as “acupuncture esthetic treatment.” We should consider the appearance and diffusion and development of Shinkyu and Beauty Shinkyu. It is essential to distinguish between Beauty Shinkyu and esthetic Beauty Shinkyu clearly.

Chapter 8, Risk factor of Beauty Shinkyu

I will explain the “risk” of customers who receive Beauty Shinkyu. One of the biggest advantages of Beauty Shinkyu is that there is a little risk without using drugs (chemical drugs) or using drastic measures. Possible risks are “pain” and “subcutaneous bleeding.” Conversely, the risk in the treatment of Beauty Shinkyu is only “pain” and “subcutaneous bleeding.” which means that it is a very low risk and safe treatment.

Risk factor of Beauty Shinkyu

# Pain

# Subcutaneous bleeding

Before, there was a cosmetic surgeon’s asked me some questions. ”What is the risk in performing Beauty Shinkyu?” and I answered, “ I would say there are cases where bruising can occur by subcutaneous bleeding, and there are some customers who feel pain when inserting needles.” Then, the doctor responded me. “I would not count that as risks. Bruises will surely disappear, then it is said that most cosmetic beauty treatments are painful.”

Indeed, I have been working on Beauty Shinkyu for over 20 years. I have already provided technical guidance to more than 600 experts both in Japan and abroad, but I have never reported on cases where the bruises have remained without disappearing. For example, it is true that there is a much painful treatment for hair removal or getting tattoos, it is true that there is a much painful treatment for beauty purpose. From such a point of view, it can be said that it is extremely low risk and safe to do Beauty Shinkyu, which is a significant advantage.

About Pain

From customers who first receive beauty acupuncture, I often get questions about “Pain level.” However, that even if the same treatment is performed using the same needle, the way the pain level is not the same by the customer. There are also people who say “There is no problem at all.” Doesn’t feel pain at all.” The reason is that pain is a feeling based on the subjective “subjectivity” of the receiving side, and whether it is “painful” or “not painful” depends on how each customer feels. Therefore, we cannot state the answer to the question of “Pain level.”

On the other hand, it seems that there are cases in which it is expressed as “not painful” to the customer by using a thin needle, stabbing the needle shallowly, and so on. For the reasons described above, it is impossible to avoid the sensation of pain accompanying it by doing the act of inserting the needle. It is wrong that a person who performs a treatment act insists painless. Moreover, although there seems to be an image that “a thick needle hurts”, But my own opinion based on clinical experience is that there is no correlation between the thickness of the needle and the intensity of the pain level.

There is a possibility of pain in Beauty Shinkyu to some extent, so it may be difficult for people who are not active in shock to receive Beauty Shinkyu. Also, for customers who are accepting Beauty Shinkyu for the first time, fear of unknown tends to increase the feeling of pain, but as times goes on, you may get accustomed to pain.

The Holistic Health Beauty Shinkyu Association, which I am striving to improve the “technical strength” of acupuncturist conducting surgical acts as a chairman. Also, I am working on reducing the pain by the “Quality” of the needles to use. Specially, I offer technical seminars once a month to provide technical guidance. Students at this seminar are aiming to future improve their technical capabilities. Therefore, the students are allowing to take free trials with free of charge as many times as possible. Moreover, I recommend using a high-quality needle manufactured in Japan or domestically for needles used for acupuncture and moxibustion treatment.

Subcutaneous bleeding

In Shinkyu, Needles are inserted into tissues such as skin, capillary blood vessels, muscles and so on. There is always the possibility of accompanying subcutaneous bleeding or slight bleeding. Besides, bruising may occur due to subcutaneous bleeding. However, subcutaneous bleeding or bleeding occurs by inserting the needle is not caused by the mistake of the treatment. Internal bleeding is a physiologically very natural phenomenon. With the advancement of the needle manufacturing technology, the possibility of the bruising during the Shinkyu treatment is reduced considerably now. Still “unpredictable” things can happen, and they are analogous to normal reaction of living organisms. It is impossible to prevent possible possibilities of internal bleeding completely. As mentioned above, at present, beauty Bhinkyu is mainly used for facial beauty purpose. It is a prominent feature of Beauty Shinkyu treatment to insert needle against your face positively. Therefore, it is necessary to inform you in advance that there is a possibility that a bruise will be created on the face by inserting needles among customers.

The bruise produced by inserting a needle is never irreversible phenomenon. Even when a conspicuous bruise occurs, it usually will naturally disappear in one to several weeks and will not leave a mark. Also, it is essential to inform the customer that the bruise will inevitably disappear. Moreover, in the case of women, they can hide the bruised by using cosmetics such as foundation and concealer. I have been providing technical guidance to more than 600 experts in Japan and overseas, but as an example that I have never reported that bruises remained forever so, please be relieved. However, there are occasions when a very bare bruise may occur in a rare case. In that case, there are cases where it takes to disappear about a month entirely. From my own clinical experience, I experience such a case rarely once every three years, but it does not mean that it happens to everyone. For example, I will tell you the tip about if the customer has an opportunity to go to the public for some reason or just before the customer’s wedding ceremony or attending wedding parties. In that case, I recommend that to let the customers arrange the schedule of Beauty Shinkyu about three weeks before the wedding or events.

The actual situation of the bruises caused by Beauty Shinkyu is evident if you look at the real photos. From my own experience, the most frequent subcutaneous bleeding in the face is around the eyes because the skin around the eyes is thinner compared to other facial parts. Please look at the actual picture of subcutaneous bleeding in the facial section. This case is a woman (40s) of a pattern of subcutaneous bleeding caused by inserting a needle in the corner of “BL1” at the edge. Please check the appearance of the bruise day on the inserting needle and the change of the bruise due to the passage of time.


The case of subcutaneous bleeding and number of days

The photograph was taken by right after the treatment
June 7, 2009

The photograph was made on the day of treatment, after makeup using the foundation after treatment
June 7, 2009

Three days after the treatment
June 10, 2009

Seven days after the treatment
June 14, 2009

Ten days after the treatment
June 17th,2009  

Ten days after the treatment
June 17th,2009  

Chapter 9, History of Beauty Shinkyu

Shinkyu aimed at beauty has been done all over the world, but it was not crazing as it is now. Besides, because there is a long tradition as a medical practice, using Shinkyu for beauty purposes tends to be disdained in Japan, and it is still not carried out very positively. Also, even now, some experts remained old fashioned and have a strong sense of resistance to treatment physicians engaging in the beauty industry. However, since natural human beauty is closely related to health, which is the original purpose of Shinkyu, there is no reason for denying Shinkyu for beauty purpose. In this way, ten years ago, in the Shinkyu industry, the word "Beauty Shinkyu" has not actually existed, also when I used internet search tool such as "Google," it was hard to find " Beauty and "Shinkyu" from the internet. Even if you search for two keywords, the information I got was less than 10 or so. It is only recently that Shinkyu for beauty purpose began to be carried out in general.

From 2006 to 2008 I wrote articles and books of specialty magazines triggered the Shinkyu for beauty purpose spread rapidly in Japan. There was one chance that concept and the word of Beauty Shinkyu became attracted by Shinkyu industry. First of all, Beauty Shinkyu was first published in a specialized magazine of Shinkyu called “IDO-NO-NIPPON.” A magazine named “Japanese extraordinary extra edition of IDO-NO-NIPPON No.11 Beauty and Shinkyu” was planned to lead by me. So that Magazine was designed to be published in August 2006. It was the first publication in Japan that categorized Beauty Shinkyu, and it was a very epoch-making event at the time when there was a negative trend of Shinkyu for beauty purpose. Moreover, I wrote “Chapter 1: Why is Shinkyu for beauty?” Which is equivalent to that preface, and I was able to gain an opportunity to spread widely about Shinkyu for beauty purpose.

When “Japanese extraordinary extra edition of IDO-NO-NIPPON No.11 Beauty and Shinkyu” was published, Shinkyu for the beauty purpose which had been viewed as disdain or taboo until then has turned around and gained a great deal of attention. Moreover, the history of Shinkyu, the word “Beauty Shinkyu” was born. Besides, the book of “Beauty Shinkyu” (BAB Japan) which are published later sold 8,000 copies and caused a phenomenon called "Japanese Beauty Shinkyu boom" also occurred in the Japanese Shinkyu filed. Currently, (by 2017) When searching the word “Beauty” and “Shinkyu” on the internet, about 1.55 million information are easily found on Yahoo! Japan. Also, 1.43 million “beauty” and “Shinkyu” information in Google can be found.


Beauty and Shinkyu
August 2006

Beauty Shinkyu
Takeshi Kitagawa
BAB Japan
May 2008
Beauty Shinkyu
Takeshi Kitagawa
BAB Japan
May 2008

Chapter 10, Current states and issues of Beauty Shinkyu

As Beauty Shinkyu became famous at a rapid speed, various unexpected issues also occurred. In Chapter 10, I will describe the current state of Beauty Shinkyu that has been passing for more than ten years since the beginning of the craze of Beauty Shinkyu. At the same time, I would like to mention some issues including critical content. Since there is the possibility of including critical content, I would say that if you feel uncomfortable about reading chapter 10, it would be much appreciated if you could skip this chapter.

The biggest issue is that there is an increasing number of acupuncturists who do Shinkyu do not acquire certain knowledge, skills, and experience of beauty Shinkyu. As mentioned above, it was only recently that Shinky in the field of Beauty Shinkyu began to take place. For professional acupuncturist, there are many unknown parts of Beauty Shikyu. For that reason, there are no experts who could be called Pioneers or leaders on Beauty Shikyu. Therefore, in a sense, Beauty Shikyu has made an impression like “anything is fine.” Also, Beauty Shinkyu impression is “Complex and rough.” About myself, there is nobody I could call as “Master” in Beauty Shinkyu because I have made my method while receiving guidance from doctors who specialize in “beauty field” such as “cosmetic surgeon” or “cosmetic dermatologist.”

Because the field of Beauty Shinkyu was an immature field, many acupuncturists self-named “Pioneer”or “Veteran” of Beauty Shinkyu. However, in Japan, Shinkyu for beauty purpose came to be carried out since the publication of “Japanese extraordinary extra edition of IDO-NO-NIPPON No.11 Beauty and Shinkyu” as mentioned above. The fact that most of Beauty Shinkyu is only self-made performance. Even in the beauty field, one field of Shinkyu should not be contempt. It can be said that the above acts are deceiving customers and acts of blaspheming Shinkyu. I will talk about the correct knowledge of Beauty Shinkyu who are not having certain technical strength and experience. In that case, when performing a beauty treatment Shinkyu practice action, it may cause troubles due to unsatisfactory results and subcutaneous bleeding. It also predicts the possibility of bringing disadvantage to customers. For that reason, for the Beauty Shinkyu to achieve the decency and development, it is necessary to continue to provide customers with “satisfaction” ‘safety” and “relief” treatment. It is an essential condition for us to acquire proper knowledge about Beauty Shinku and correct technical skill to do treatment.

This is my opinion, but honest and diligent experts are usually focused on the technique or development on Shinkyu. On the other hand, those who focus on business tend to use advertisement and publicity to get their attention from the public rather than accumulating expert knowledge, skills, and experience. Therefore, to receive highly effective Shinkyu, finding trustworthy experts from recommendations without being deceived by skillful advertisements and publicity such as Web or internet is the key.

Beauty Shinkyu also created a new type of acupuncturist who focus on business. Before Beauty Shinkyu, there were only three motives for acupuncturists. One is “I want to contribute to who suffers the pain.” And the second motive is “I wish to be wearing a white gown” or “I wish to be called Sensei” The third motive is “to be a succeed my family business. ”For Shinkyu treatment, usually, one person treats the patient through the procedure until to the end. It is an extremely “Labor intensive work,” and the treatment unit price is not set high. So Shinkyu is “not profitable work. ”On the other hand, expenses related to beauty such as cosmetic surgery and aesthetic treatment are much higher than taking Shinkyu treatment. Therefore, as a result of “entering Shinkyu” for beauty purpose such as Beauty Shinkyu into the field of beauty, the beauty Shinkyu that I founded has become "a new business model.” In the past, no one aimed for an acupuncturist for business or money. It cannot be said that “business” and “money” are bad things. However, it is a sad result that a junior who aims for acupuncturist appeared due to the motive of “money-making” .It is regrettable that the images of Shinkyu and acupuncturist have been vulgarized.

From this current situation, “Hamamatsu Medical-Care College” which is I am a vice principal and “Holistic Health Beauty Shinkyu Association” and are proposing “Holistic Health Beauty Shinkyu (HHBS)” as new ways of education and practice of Shinkyu for proper Shinkyu development. For details of “Holistic Health Beauty Shinkyu” please refer to “Chapter 11, About Holistic Health Beauty Shinkyu (HHBS).”

Chapter 11, About Holistic Health Beauty Shinkyu (HHBS)

3 pillars of "health" "cure" "beauty"

There are various reasons and circumstances that I embarked on Shinkyu for beauty purpose. The biggest reason for doing that is that when I opened the Sinkyu Clinic in Azabu-Juban, Tokyo in 1997, I was conceived of a new form of Shinkyu practice of Holistic health Beauty Shinkyu. Shinkyu are related to health, cure, beauty, and it is united and cannot be thought of separately. For example, if the health state is maintained, treatment is not necessary. However, if the health condition is compromised, some medical treatment is required. On the other hand, in Oriental medicine, natural human beauty is considered to be based on health. For example, the treatment of diseases that adversely affect the appearance of circular alopecia is better than the recovery of health status. That is done for the beauty purpose.

Holistic health Beauty Shinkyu is focusing on such health, cure, beauty relationships and adds a new purpose of “Beauty” to “cure” "health maintenance/Promotion” which was the conventional use purpose. Beauty Shinkyu is a new form of Shinkyu thinking and practice of Shinkyu with three pillars of health, cure, beauty. Since I started doing business, my wife was specializing in beauty treatments such as facial beauty and slimming, so I began to be interested in the field of beauty. Paying attention to the relationship between health and beauty, I got the idea of health and beauty. The desire to “become beautiful” is the essence of a woman. There is a massive demand in the beauty filed. Twenty years ago, when I got the idea, beauty was outside the filed as a way of using Shinkyu. Therefore, I thought that applying Shinkyu for the beauty purpose; it can establish a practical way of practicing new Shinkyu applying as health, cure, and beauty 3 pillars. I thought that the possibilities of Shinkyu could be extended infinitely.

Chapter 12, Beauty Shinkyu and HHBS

However, since there was no element of beauty in the above mentioned Shinkyu filed, to realize the holistic health Beauty Shinkyu concept, it was necessary to establish Shinkyu in a new field of Beauty Shinkyu. So, since starting my own business, I have accumulated research and practice with the cooperation of cosmetic surgeons, my wife, peers, and others. Moreover, among the various treatments related to beauty care, Shinkyu was effective as a treatment for “Facial” in particular, concluded that it is possible to obtain higher efficiency by using many needles. In order to do Beauty Shinkyu intended for facial beauty, it is necessary to pierce the face part with rational, smooth and safe needles. In addition, I decided to use the original needle method called “Two fingers insertion technique” which is very different from the conventional general needle insertion technique (Needle piercing method) and facial part, using facial Shinkyu method called “Yogan Shinpo” (Facial rejuvenation acupuncture method) which I have invented for health beauty acupuncture. I finally succeeded in establishing Shinkyu in a new field called” Beauty Shinkyu’ with western medicine.

Beauty Shinkyu is a new field that I have invented over a long time ago, and it took me to establish over ten years. Moreover, as Beauty Shinkyu attracted more attention than I expected, and I became a pioneer of Beauty Shinkyu. Beauty Shikyu is one of the various approaches related to Shinkyu which I have done and established. It is not that I am an expert in the beauty field. Moreover, our original proposal is not just to tell “Let’s do Shinkyu specializing in beauty.” I want everyone to understand just “expanding the possibility of Shikyu and the beauty" based on the purpose of doing Shinkyu. Shinkyu can respond to a wide range of request to more customers by adding purpose of use such as “being involved in Beauty” and “beauty.” It is also possible to enable the concept of health beauty Shinkyu as described above. Beauty Shikyu is an indispensable element in health beauty Shinkyu, but it is not for obsessing the beauty purposes. I will explain to you the analogy of “Holistic Health Beauty Shinkyu initiative.” In the process of creating Shikyu in a new filed of Beauty Shikyu, The Shikyu industry also created various misunderstandings of Beauty Shinkyu and negative effects on beauty Shinkyu as I mentioned above. The proposal for the original customer of “Holistic Health Beauty Shinkyu Association” is stated as “Beauty Shinkyu” is not only obsessing to beauty. It is a concept of “Holistic Health Beauty Shinkyu” that uses Shikyu and beauty Shinkyu as a tool.

About ten years have passed since advocating the purpose of using new Shinkyu as beauty, and the word Beauty Shinkyu has also become fully established. Twenty years after the concept, it now finally has three pillars of health, treatment, and beauty and we have a foundation to advocate for health Beauty Shinkyu. It is now “The General Health Association of Health Beauty Shinkyu and Moxibustion” is facing on the real competition. In the future, I will put this system in the three pillars of Shinkyu treatment, adaptation diseases, and maintaining and promoting health and beauty. Then, depending on the customer's request, I want to convey Shinkyu that we provide flexibility and comprehensively. Furthermore, as a new way of practicing, We would like to offer health Beauty Shinkyu to the world from Japan with Holistic Health Beauty Shinkyu / HHBS.

Chapter 13, Beauty Shinkyu and health promotion

Unlike treatment for illness or symptoms, there is no endpoint from beauty use purpose. As a result, Shinkyu for beauty the purpose has another significant advantage. For example, let’s assume that you can improve with Shinkyu treatment for the low back pain with two-time procedures. Shinkyu is very useful for low back pain. In my case, I can fix low back pain in most patients with one or two- time Shinkyu treatments. Then, the relationship between this patient and we will end with two-time procedures. On the other hand, there is no such endpoint in beauty so that we can establish a regular and continuous relationship with our customers. Besides, as a beauty purpose visitor usually visit, we can contribute to maintaining and promoting the health of our customers and disease prevention. In other words, by practicing Beauty Shinkyu, we can also fulfill an essential mission of preserving and improving the health of our customers and preventing diseases.

Since ancient times, once the health condition was sick, it was difficult to cure the sickness at that time. To that end, oriental medicine has emphasized the idea of “treat the illness before the symptoms appear.” The term “Chimibyo” in Japanese means “To cure illness beforehand.” It means that it will be treated as a stage before disease begins in earnest. In China’s ancient, well-known medical book “Nangyo” there is a statement that “Good doctors cure the premature disease, and the mediocre doctors heal the diseased.” It is a mediocre doctor who cures the disease, and a good doctor is thinking to cure (to prevent the onset of illness) before the condition is getting worse. The way of thinking is the same now, and in the past, and even today. It is often difficult to regain a health condition once you get sick. Also, as the current situation that we have to know is that maintaining and promoting our health is fundamental issues in modern society due to the declining birthrate, an aging population, medical expenses. It is becoming essential to keep our health with the highest priority.

In contradiction to actual circumstances, it is not accessible to prevent disease at the site of modern Shinkyu. Even if there is a purpose of using Shinkyu treatment for maintenance and promotion of health and preventive medicine, the patient does not go to the Shinkyu Clinic. Meanwhile, Beauty Shinkyu often admits positive feedback from customers, and often continues to have regular customers for an extended period. Also, the relationship between customers will be periodic and ongoing. As I mentioned above, we can practice Shinkyu for the maintenance and promotion of customer’s health and disease prevention. Acupuncturists can practice Shinkyu for health and promoting the immune system. For example, when Beauty Shinkyu customers complain about symptoms such as shoulder stiffness and eyestrain. We can treat symptoms in parallel with a beauty treatment. By actively practicing Beauty Shinkyu in this matter, we can respond to a wide range of demand related to customer’s health and beauty. In modern society, as a “specialized therapist,” we can realistically aim for true disease prevention

Chapter 14, Definition and idea of HHBS

A Major Characteristic of Holistic Health Beauty Shinkyu is to practice Shinkyu for beauty purpose positively. Also, without obsessing with beauty, it is crucial to maintain and to promote the health of customers through visits to the clinic for beauty purpose, and think about devoting Shinky to disease prevention, to preserve customers energetic mind and health and beauty. The Holistic Health Beauty Shinkyu Association of general defines ”Holistic Health Beauty Shinkyu" as below.

Definition of Holistic Health Beauty Shinkyu

Beauty method aimed at maintenance/ promotion of health, treatment of adaptive diseases, acquisition of natural beauty based on health. Shinkyu treatment which adapts flexibly and comprehensively according to user’s demand. Shinkyu treatment realizes curing and disease prevention in mordent society.

Features of Holistic Health Beauty Shinkyu

Positively pursue human beauty based on health by proactively conducting treatment for beauty purpose. Contribute to maintenance and promotion of user’s health through the meaning of beauty, disease prevention especially treatment for illness, to realize curing and health treatment in modern society.

The acupuncturist is originally a therapist specializing in Oriental Medicine. The idea of “cure disease” is the essence of oriental medicine. Therefore, even when the purpose of use is beauty, it is important to practice curing and preventive action through Shinkyu. As an acupuncturist, It is the mission to prevent the illness as an expert. Practical Shinkyu will command increasingly demanded in modern society. Moreover, “Stress society” “Longevity society” and I it might be the powerful solution for those to prevent the issues of “increase I medical expenses: and Divergence between lifespan and healthy lifespan” which is a big issue in all over the world.

Chapter 15, Beauty Shinkyu and aesthetic medicine

HHBS Style Beauty Shinkyu and aesthetic medicine

I will tell you the prominent features of Japanese Beauty Shinkyu which have done as part of Holistic Health Beauty Shinkyu. First of all, to use 100 to 200 needles on the face. In the field of cosmetic surgery such as a treatment aiming for aging care of facial part, and facial lifting, the procedure is called “Micro-needling” using a roller called ”Derma Roller.” The Derma roller is a roller with millions of stainless steel fine needles about 1 mm in length. It is used to make small scratches on the skin by rolling directly on the surface of the skin with a roller.

The collagen that maintains skin flexibility, elasticity, moisture retention decreases with age. Also, reduction of collagen causes wrinkles and sagging. On the other hand, platelets in the blood contain many growth factors that have actions such as capillary neogenesis, collagen production, cell growth promotion and other activities. Therefore, by making many scares on the skin with a derma roller, growth factors are released, and then the scars start to heal the process. By making scars on the skin surface, it is essential to know that the scares grow collagen, rejuvenate the skin, and so on. Therefore, it proves the symptoms such as wrinkles and sagging as well. Micro-needling has made such wound healing possible for aging care of the skin. It is also a treatment using the function of human healing power. Also, there is no strong side effect, it is safe and it can relatively continue the impact of the term of rejuvenation.

Micro-needling and Derma Roller

Micro-needling is treatment using “needles.” The needles were a simple work tool in the past. Therefore, when I heard about Derma Roller and Micro needling from a friend of a cosmetic surgeon, I thought that using needles to apply the same form to Shinkyu as Micro-needling and Derma Roller, there will be a possibility to invent new form of Shinkyu. In addition, the needles used for the Derma Roller is about 1mm in length, the needles I use in slightly longer than the Derma Roller (up to 10mm to 15mm) Beauty Shinkyu can also be inserted obliquely or laterally against the skin. For that reason, I thought that Beauty Shinkyu would be more reasonable than Micro-needling and Darma Roller. In this way, I got different knowledge from a cosmetic surgeon, and did so many experiments and repeatedly tied to invent Shikyu Technique and finally, I created knew Shinkyu of Yogun Shinpo (facial rejuvenation acupuncture method) and Japanese Beauty Shinkyu.

Proprietary technology and benefits of HHBS Style Beauty Shinkyu

It is based on the theory of Micro-needling as described above that HHBS Style Beauty Shinkyu uses many needles on the face. On the other hand, the anatomy and physiology school materials like books used in Vocational schools for training Shinkyu do not mention things related to growth factors in the blood as described above. For general acupuncturists, school materials tend to lack knowledge of modern medicine beauty care. On the other hand, Japanese Beauty Shinkyu is a method created by incorporating the theory and technology of cosmetic medical care and guidance from a cosmetic surgeon as described above. For that reason, except for imitators, it is a unique technique that completely differentiates theory and technology from other Beauty Shinkyu.

Also, to be succeeded, it is required to insert some needles in the as short time as possible. I also invented safe and unique needle method called “Two-fingered inserting technique.” In Japan, as an old method of inserting needles into the face and body, a method called “Kanshinho” using with a tube was a general technique in the past. However, there is a weakness in the “Kanshinho.” Kanshinho needling takes time to insert needles when inserting the needles in the body with the tube, and there are also disadvantage to insert a needle diagonally or laterally. Also, it was in the Edo period that the tube was devised. Therefore, it is not necessary to use a tube when using a sharp needle with improved needle quality and functionality. Consequently, it is smooth and precise using Japanese Beauty Shinkyu to insert many needles with short length using Two fingered Shinkyu Method without using a tube. A feature of the two -fingers Shinkyu method is that it can insert the needle at high speed, it is possible to enter the needle smoothly in a diagonal or lateral direction so that the treatment time is short, the pain is reduced because of the speed of insertion is related to the pain.

At the Holistic Health Beauty Shinkyu Association, we strive to provide aftercare to our customers so that we can receive treatment of Beauty Shinkyu which feels safe and secure. Also, as a member of the acupuncturist, it is obligatory to use disposable needles in hygiene. It is obligated to use a disposable syringe that is excellent in quality and functionality. In addition, we have a Shinkyu seminar once a month. We mainly strive to improve the technical method of Shinkyu. If you are interested in beauty Shinkyu, Please contact us below as Japanese Beauty Shinkyu for a safe and secure Beauty Shinkyu.

Japanese Beauty Shinkyu

# Two-Fingers insertion technique

In Japan, a method called Kanshinho using a tube was commonly used as a method of inserting a needle on the face or body. On the other hand, Takeshi Kitagawa focused on contemporary Japan brad needles with quality and functionality. Moreover, from the view that a tube is not necessary for Beauty Shinkyu, so I created a technique of a new insertion method with not tube called ”Two-fingers insertion technique” which overturned conventional inserting method. As a result, the Kitagawa Style Shinkyu was established.

# Yogun Shinpo

It aims to utilize the mechanism of wound healing (self-healing power to cure wounds) and the action of growth factors contained in blood. For the “Yogun Shinpo” (facial rejuvenation acupuncture method) about 100 to 200 needles are used for the face part. Kitagawa invented a facial Shinkyu method called facial Shinkyu. Although this Shinkyu method has been imitated in various places because it became the business model for the new Shinkyu industry. However, what I would like to say is that Takeshi Kitagawa creates the Two-fingers needing method and the Beauty Shinkyu method. It is the first and origin that Kitagawa has invented for the future. Currently, Kitagawa named thus unique Beauty Shinkyu as Japanese Beauty Shinkyu” and is doing technical guidance and dissemination activities at Kitagawa Shinkyu school and Holistic Health Beauty Shinkyu association in the world.

# HHBS Style Beauty Shinkyu in the World

HHBS and Japanese Beauty Shinkyu currently practiced in more than two countries including Europe, North America, Latin America, and Asia. It is becoming the most basic method of Beauty Shinkyu not only in Japan but also in the world.

Tow-Fingers insertion technique
Kitagawa Style Shinkyu
Yogun Shinpo
Yogun Shinpo

Holistic Health Beauty Shinkyu Association

Bally Towers 301
3-8-10, Higashiazabu
Minato-ku, Tokyo